Each individual item is marked up and on top there is a tip, a service fee that for me amounts to 10%, and a delivery fee. With all that added up my groceries were significantly higher. The add on the experience of shopper not finding the products that show as high stock items. Then the chosen replacements not registering the prices from when order was placed, but also higher to the already inflated individual prices for using the service. You pay more when they screw-up, essentially.