It is a fraud and pure theft, since they make you subscribe to the VIP membership and issue a notice of the charge AFTER they get their money. So basically they stole £44 from my card and told me they've warned me when I purchased my first item months ago?!? Not only this, but I also didn't get anything back, not even their freaking points! Terrible scam and I sincerely hope that someone will hold them into account at some point.