I've been in the real estate industry for 17 years and know how to convert real leads. The monthly leads that Realtor.com charges agents for on a monthly basis are usually not buyers or sellers! 90% or more are folks "online" wanting to just ask questions and not looking to buy at all. Fake phone numbers and email addresses, or just wanting to mention how they don't like the photos the listing agent took. Really look into how they obtain leads before purchasing them.