The first box IS free. You DO have the choice to hand pick your snacks for your FREE box and for the rest of your boxes (if you decide to stay with them). On their website, next to their logo, click "our food". It will bring you to a page of their new snacks. There is a sidebar to guide you for picking exactly what type of snacks you are looking for. I, myself, trashed everything but 10 items they can choose for me to put into my boxes. That way, I get exactly what I know I will love. Graze is amazing, as long as you know how to use their website.