Seems like a reasonable alternative to mainstream social media, aimed at university-level students and alumni. Sort of mid-way between social functionality and professional networking, while still maintaining a casual feel. Seems useful. The layout is fairly attractive (if a little dated) and easy to use (in theory), with all the same basic functionality as any social media site (you can add photos, status updates, keep up with friends, etc). Whether it will eventually find its place amongst the plethora of social media sites, only time will tell.