This is presented as being an Irish website with an Irish audience and after two years of periodic experimentation, I've happily concluded that it does exactly what it says on the tin. It's very Irish and completely beyond my comprehension.
Much of the experience is overtly superficial, with photographs being of prime importance. The women I corresponded with were only too happy to meet up for drinks (*yawn* can the Irish relate to anything else BUT drinking?) with remarkably little discourse - a real bonus for foreign interlopers looking to get an easy leg over, but business as usual for those of the prevailing faith. For those hoping for a meaningful, more cerebral exchange of thoughts and ideas, forget it. This is strictly for the wannabe night club scene who either cannot afford the cover fee or who think themselves too old/unattractive (not necessarily one in the same) for the real thing. And before you blurt it out, yes, I did use the site [off and on] for two years.
There are various "benefits" for the paid-for Premium membership plans, however all amount to hollow refuges for those with too much spare time on their hands or whom are sorely lacking in the social graces. Again, if you're Irish nothing will appear amiss. Much of the discussion and chat room antics assume the same strained, pigeon-English banter that one cringes at every time a foreign national (Australian in my case) walks down this country's streets or through its various public places. Honestly, I had to ask people to decipher much of the crude slang and rephrase it in basic English.
Am I being overly critical? No, I don't believe so. I have no doubt the Irish love this sort of thing and given that there is definitely a predilection to Hibernian vernacular, custom, culture and society, it's sure to be a success amongst the Irish themselves or those with a sympathetic understanding and/or affiliation with this region.