I'm a savvy user and I missed it. I was duped but then realized it from the "welcome" email. I immediately called to cancel my bogus "VIP" membership. They can keep the $20 shoes. I might have stayed if the sign up weren't so shady. Why not just come out and say what they are? If people are missing it, it's clearly strategically placed somewhere they hope people will miss. That's shady no matter how you slice it. Do business with a company who values honesty, not trickery.