If you are a casual aquarist like me, then you know that it can be difficult to figure out what is best for your fish. I don't have years of experience to draw from and when it comes to keeping fish there is so much contradicting (even false) information out there that it becomes difficult to sift through it all and find the answers that you need.
The first thing I noticed about this company is the excellent information they have on their site. I was looking for something to treat my betta's fin rot, but other sites all offer medications without actually telling you which one would be most effective for what you are treating or *why* it would be more effective. Have you ever noticed when looking at the diagnostic charts on the back of popular fish medications that they all seem to say/treat the same thing? How are you supposed to know what the difference is between them and which one to choose? It can turn into a very costly exercise trying one medication after another until you find the right one. Not to mention how stressful it is for your fish.
Wanting to be sure that I was picking the correct medication this time, I joined their online forum at http://everythingaquatic.proboards.com and posted my question, describing my betta's symptoms. Amongst others, I got a response from the owner, Carl, who took the time to answer my questions in great detail and helped me to make an informed decision. He was very helpful and knowledgeable and not only assisted me by providing the information that I needed to choose the right treatment, but also helped me to understand what might have caused the problem in the first place.
I ended up purchasing several product from their site. The service was good and shipping fast. I had absolutely no problems with my transactions.
They do a great job at American Aquarium Products and I highly recommend this company to anyone who is looking to buy aquarium products online. I'll definitely be a returning customer!