I've been a customer for almost 40 years. What keeps me coming back? High-quality products at decent prices, free products with my orders, a wide variety of items, easy ordering, quick shipping, fantastic customer service. They use organic, natural products they grow, to make a smaller environmental impact. They have a firm commitment to reducing packaging and offering recycleable containers and refillable jars. Bottom line: they are a great company, with products that really work.