I believe this shopping site does manipulate their customers into a monthly membership. I was introduced to this site by accident due to my bf letting his relative purchase shoes with my credit card. That inside drama taken care of privatly aside, Shoe Dazzle does charge the credit card on the account monthly, even if no purchase that month was decided. I'm sure this disclosure was brought up in a way that would confuse the consumer. I have no idea since the only way I knew about this company was through a investigation of faulty credit card transactions on my account. I believe Shoe Dazzle does conduct tactics to a younger market to manipulate them Into a monthly membership they are unaware of. This company charges their customers a fee every month even if they didn't make a monthly purchase. I understand how memberships work and monthly fees that could be included. However, I believe Their tactics for payment could be misleading due to their multiple complaints and confusion towards their monthly fees.(even without a monthly purchase). I understand the term " read between the lines", however, if misunderstanding happens frequently by the consumer it is considered "hidden fees" or "fraud"...