I have listed properties on this site for over 10 years and used it to find rentals for many of my own vacations as well. All of the new requirements and services are completely getting away from a by owner system and making it very difficult for owners to keep their rates down. They automatically added a book it now function to all of my listings without asking me (I have since removed this) and they started charging a 4-10% fee to the guest for booking and paying on the VRBO website. They have also started allowing rental companies to mass advertise on their site What happened to "By Owner". I have a great rental history and suddenly my guests are upset because VRBO is trying to scare them away from paying an owner direct and then charge them a huge fee for paying through VRBO.