We learned about this case in law school.
Urban Decay was started by 2 friends in a kitchen. One friend had the actual idea for the company, came up with the names, worked thousands of hours with no pay doing all the actual work of the company, the other put up the money. Guess which one screwed the other over and took control of the business, claiming it as her own brainchild and stealthily forcing the other one out? Yep, the rich, entitles one.
I will NEVER buy Urban Decay.
No scruples, no morals.
Read the case yourself: Holmes v Lerner, 74 Cal. App. 4th, 442.