The new site automatically directs shoppers to the "Buy IT Now" feature. It takes an affirmative action by the shopper to see all the rentals that are managed by management companies and owners who do not want the 10% fee added to their customers' costs. Each time a shopper might go to the site they would have to find and unmark the "Buy It Now" button to see most properties - the ones that don't tack on the 10% extra fee.