Not yet recieved the product but I saw that i would need to pay £44 a month, and i think people just need to be more careful when buying online. It is clearly stated that this will be debited from your account, and obviously people just skim over it. Technically it is not a scam, and is well within its legal rights. I have just rang up to cancel my VIP Membership, and it was straightforward, with no hassle, and no waiting on the line as with some companies. So far I've had a good experience.