With all the modern technology, why can't you identify the competitor and their country on the screen? Why all the same commercials over and over? I looked up the time Shawn White was running half pipe qualifying last nite and the NBC schedule said 11:30. It was after midnight by the time he finished his first run. It was one competitor five commercials — we turned it off and would check the news in the am for his second run. Really negative feeling towards advertisers and NBC's greed which force that on all of us wanting to be proud Americans watching the Olympics.