I spent a couple of hours answering surveys, many of which ask the exact same questions over and over, and once I had earned $50... I discovered that a $50 gift card actually cost $150 in e-rewards currency. When they tell you that a 15 minute survey pays $6.00, the reality is that you might start 4 or 5 surveys that you fail to qualify for while spending 5 minutes on each one (and getting paid $0.25) before you finally complete a full survey for the $6 reward. In reality, you just spent something like 45 minutes for $7.00 in rewards currently, that's actually worth 1/3 of that in exchange for a gift card. If you're lucky and qualify for most of the surveys, you might earn $10 an hour. I lost track of how much time I must have spent to get to the $50 level, and was pretty upset to realize that the actual value was more like $16.