I tried Shopify first. Everyone said it was the best. But I got bogged down. I liked Shopify at first because it would integrate with my eBay store, and with AliExpress.
But I found it really hard to use. I could set up the store OK, but I couldn't control my eBay inventory. I could NEVER get Kit to sync with my Facebook, and several of the apps were glitchy and hard to use. And support was non-existent. No sales, or almost no sales, and couldn't figure out how to drive any traffic to my site. For $29 a month, I thought I could do better.
Then I found WebStarts. It was WAY easier to design my web page, I started getting a TON of traffic right away, as they did the SEO for me, and the support is fantastic. And it is cheaper. So far, for me as a person not very good with websites, this has been a very good experience. VERY good! It has even driven more traffic to my eBay store with a link I use on the front page. So it gives me a web presence with my own store, and drives traffic to my eBay store, for less cost. I can't say enough or recommend this service enough. Great expereience!