Choiceful.com is VERY effective because it cares of customers. They ensure delivery, provide promotions, and offer a variety of products for purchasing. While the website may seem intimating at first, if you know what you're looking for, its not a problem at all! The website's cons would probably be the unorganized, 'messy' look once the website is first entered, but soon the pros take over and offer people a look into what appeals to them. No longer does distance matter, Choiceful.com takes care of it. While I may not shop at Choiceful.com a lot, I would definitely recommend it to a friend