Not only was the customer service guy incredibly helpful, he pointed me at a pair that was on sale at 70% off the normal price. When I checked prices elsewhere, I discovered he was not just feeding me a line, but they were genuinely discounted that much. He explained that the reason for the discount was the fact that they actually manufacture the jewelry themselves right here in the United States, so you don't have to pay the retail markup that you would normally expect to pay from the jewelry store. I must admit I did not realize that the markups on diamond jewelry was so high, but it's not unusual for retailers to triple or sometimes quadruple the price they pay. Now after all I don't begrudge anybody making a profit, that would be un-American and I ain't no communist, but marking up a pair of earrings four times the price you pay for them is highway robbery. I reckon I am good to go for at least the next three birthdays and Christmases, because primestyle have a big range of jewelry to choose from. I started out with a pair of diamond stud earrings, I guess the next purchase will probably be a pendant, or maybe a bracelet, and then I still have other earrings, rings and different types of stones to choose from. The good thing is, my girlfriend's birthday falls almost exactly in the middle of the year so I can probably get away with buying diamond jewelry for the next few years. I guess at some point she'll get sick of getting diamond jewelry, but I'd be surprised if it happens that quickly. I mean – who would get upset at that? Either way, I am very glad I found these guys and will definitely be using them in the future. Now I can relax when Christmas and birthdays are coming up. I guess I could buy my mom some diamond jewelry as well from time to time.