What do you mean, when you ask how much does the online dating service cost? How much are you ready to pay? Should it cost 2$ or maybe 2 cents is enough? In this case you better look for the Lady outside the internet, just in the streets, cafes, among your friends. Agency asks payment for the services improved by many years' experience and takes full responsibility for their actions. In fact you pay not only for the meeting as itself, you pay for online safety and confidentiality, agency organizes meetings with the real Ladies with serious intentions, you won't be able to make a good business with fake people, will you?
How to accept criticism is a personal deal of every person. Criticism and negatives reviews help to avoid future mistakes and learn to understand customers, otherwise agencies wouldn't exist for such a log time. Proper understanding of criticism makes you clever.
Irresponsible agencies do not care about the relationships between their couples and as a result they offer low fees for the services. Such agencies make bad reputation of a dating business, for example one «fake Lady» can easily open 10 accounts in different agencies and envenom somebody's life for years.
Those agencies who care and support their couples, team whose goal is to help people — they will do everything to prevent such terrible actions.