A total scam. They offer you surveys for points, then ask you the same demographic questions over and over. After 20 minutes of this, they tell you the survey is full and don't give you any points for your time. If the survey is full, why would they offer it to you in the first place? To collect your information for free, of course.
I did this for awhile and finally accumulated enough points to redeem for a reward. After I submitted the order, they inexplicably closed my account for "violating the terms of service" even though I haven't. I emailed them multiple times with no response. Stay far, far away from this company.