I like that when I call I don't have to explain my situation over and over again. It had been a few years since I called last, and Jeff immediately remembered me.
I had an insurance agent (I won't mention the company) hounding me to buy a whole life policy. I called Jeff and he explained that there are many different types to choose from. We discussed the advantages and disadvantages of not only different types of life insurance, but also advantages and disadvantages of different insurance companies.
I appreciated having someone walk me through the process. I send everyone I know there, and just recently we initiated the process of having InsurancePickle.com come in to help with our entire benefits package for our employees.