If you click on the profiles of all of the four- and five-star reviews, these "people" all review the same three/four sites - EverBuying, Rosegal, GlobalGrow, Nastydress - which are deemed scams by the rest of the commenters.
These are falsely regenerated bot reviews, the same way websites can buy "likes" and "follows."
Dear Alex,
I want to start by extending our thanks to you for providing your extremely valuable feedback to us.
We wish to let the customer know that we are extremely sorry for their disappointment. Clearly, we did not meet their expectations and we will work towards creating the best outcome that everyone can be happy with.
Please kindly give us your order number or your email address, we will check it and solve all the issues for you.
Please understand that we are more than willing to assist any customer. We always reflect on the vital feedback that customers provide so that we can constantly improve the shopping experience for all our customers.
Best Regards
Customer Service