business logo of Apple

AppleReviews 2,095

2.1

On Sitejabber, businesses may not offer incentives or pay to remove reviews. Learn more about our Review Guidelines.

How would you rate Apple?
grey star
grey star
grey star
grey star
grey star

Apple Reviews Summary

The company enjoys a reputation for high-quality products that are well-regarded for their performance and reliability. However, customer feedback reveals significant dissatisfaction with their customer service, particularly regarding response times, support effectiveness, and issues related to returns and refunds. Many customers express frustration over service delays and a perceived lack of accountability, leading to feelings of neglect and disappointment. While brand loyalty remains strong among some users, the increasing number of complaints about customer support may jeopardize long-term relationships, suggesting a need for the company to enhance its service approach and responsiveness.

This summary is generated by AI, based on text from customer reviews

service
445
value
417
shipping
298
returns
301
quality
403

We monitor reviews for authenticity

Arizona
5 reviews
0 helpful votes
Follow Robert B.
Unfollow Robert B.
Share Review
Report Review

Customer Service is a JOKE!
September 15, 2025

If sales were a sole indicator success, Apple would be a winner. However, if you have an issue and contact their support via email and phone, you will be in for a big surprise. Essentially, you will be asked repeatedly to support documentation. So often that you will simply give up and tally the experience and problem as a 'life lesson', essentially, a loss. Be wary of big companies 'customer service'.

Date of experience: September 1, 2025
Maryland
2 reviews
0 helpful votes
Follow Roberta S.
Unfollow Roberta S.
Share Review
Report Review

I was not aware that my trial period was over. I do not want this App. It is not something I can use effectively.

Date of experience: August 17, 2025
Michigan
3 reviews
8 helpful votes
Follow Susan L.
Unfollow Susan L.
Share Review
Report Review

This is one of the most corrupt companies ever. They have hidden charges, then tell you your money will be refunded but it takes forever if you ever get it back.

Date of experience: July 27, 2025
GB
4 reviews
0 helpful votes
Follow Sara K.
Unfollow Sara K.
Share Review
Report Review

Never, ever waste money on Apple products
July 17, 2025

In short Apple customer service is the worst excuse for such that I have ever experienced in 54 years. They have not even attempted to resolve this problem, presumably because after receiving their extortionate amount of money they don't actually care whether you have a product which is usable or one entirely unfit for purpose. Never, ever, ever would I ever purchase any Apple product again and I would highly recommend that nobody else do so either! This problem has literally been going on for years... leaving me to wonder if, when their free service expires, will they suddenly discover that it can, in fact, be resolved... at further cost! If there's any issue with the item you're passed between store and Apple Support (using the term support extremely loosely). Some time ago I purchased a Mac book, which my son, in his infinite wisdom, locked using his Apple ID. Apparently nobody can then unlock the thing without the Apple ID "to protect the purchaser", in spite of me being said purchaser. Leaving me with a £1200 item that's neither use nor ornament! Since then my son unlocked the computer from his Apple ID, but now there's a whole new collection of hoops to jump through, because they can't remove the firmware password without a ton of information (already provided) and proof of purchase (photographed in store). After spending the past two hours plus on the phone, going between the store and "support", with multiple hang ups before getting through, we have now been told there's a problem because "support" say the Apple store "should have just unlocked it", whilst the store say they "can't unlock it without support matching up certain dates".

Date of experience: July 17, 2025
Spain
1 review
0 helpful votes
Follow Ben T.
Unfollow Ben T.
Share Review
Report Review

I paid €100 for a Whisper-based transcription app that never worked. It crashed, dropped files, froze on basic 2-minute voice memos, and never successfully processed audio. I used it for under 30 minutes and requested a refund — denied. This is theft disguised as software. Both the developer and Apple are profiting from a broken product while denying basic consumer protection. Avoid this app. Completely out of integrity, no functional value.

Date of experience: June 14, 2025
Cyprus
3 reviews
4 helpful votes
Follow Pekka J.
Unfollow Pekka J.
Share Review
Report Review

As an EU resident, I'm deeply disappointed with Apple's ongoing refusal to follow European law. Apple blocks my valid Cyprus-issued Visa cards simply because my Apple ID is registered in Finland — despite both being EU countries. This is not just bad UX. It's illegal under several EU consumer protection laws. Apple also warns that I'll lose access to digital content I already paid for if I change my Apple ID region to reflect my current residence. That's absurd. I'm not trying to bypass anything — I just live and work across borders, like millions of EU citizens. Here's what Apple is violating: Regulation (EU) 2018/302 – Geo-Blocking Regulation: Prohibits blocking or limiting access to digital services or payments based on nationality or location within the EU. Directive 2011/83/EU – Consumer Rights Directive: Guarantees access to digital content after purchase, regardless of region. Regulation (EC) No 924/2009 – Cross-Border Payments Regulation: Ensures all EU-issued cards and payment methods are accepted across member states. This is part of a broader pattern. Apple already lost its fight against the EU over USB-C charging standards — proving they regularly ignore EU law until forced into compliance. Their system still punishes consumers for living internationally or owning businesses in multiple EU countries. To top it off, they're nearly impossible to contact. There's no proper email address. No escalation path. Just generic support loops. If you live, travel, or work across Europe — avoid Apple's ecosystem. They do not respect your rights under EU law.

Date of experience: May 20, 2025
Virginia
4 reviews
3 helpful votes
Follow Luiz R.
Unfollow Luiz R.
Share Review
Report Review

We purchased an email gift card from the Apple Store online, using Apple Pay, but we didn't receive it. Apple states that it delivers the gift card in one hour at most, but it didn't. We contacted support, which was also useless. They didn't reimburse the money and told us it would take days!

Date of experience: May 17, 2025
Oregon
7 reviews
1 helpful vote
Follow Alec H.
Unfollow Alec H.
Share Review
Report Review

The iPhone Battery Charging is Worse!
May 7, 2025
Updated review

I took the iPhone 12 Mini in to be serviced by Apple to bring it back up to 100% Capacity, but after receiving it at 100% Capacity, the charging was stuck at 1114mah 50% Charge! 😭 You know what? I would rather replace it with the android mini phone via Amazon than any $180 replacement on Back Market!

Date of experience: May 7, 2025

Misleading iPhone 16e!
March 19, 2025
Previous review

I wanted to expect iPhone SE Four with iPhone 15 similar specs! Not the downplayed iPhone 16e that is a downgrade of iPhone SE!

Date of experience: March 19, 2025

Apple Crippled My iPhone 12 Experience!
December 5, 2024
Previous review

All of My iPhone Extended Reality Apps from 2018 were delete button destroyed by Apple!

VeeR and YouTube VR Bookmarked Videos, Numerous Numbers of XR Apps, Manifold Garden, Tetris Beat, Apple Arcade Frogger, Apple Arcade List Of Games, And Virtual Anime Avatar Designer named V-Katsu!😭

I dropped to my knees after seeing this.
My iPhone 12 Experience is Crippled!
I WANT OUT!

Rescue Me Google!

There's Nothing Found As Evidence!
All That I See is Garbage!

+2
Date of experience: December 5, 2024
Australia
18 reviews
13 helpful votes
Follow red s.
Unfollow red s.
Share Review
Report Review

Money hungry scammers
March 10, 2025

I am sickened how my iphone 6plus can no longer be updated because this money hungry company has failed to provide older models with updates for older phones anymore. The phone works perfectly but we are forced to constantly upgrade as they have a sickening fascination with daily updates just to make money! They least they could do is offer 50% off if u trade in ur older phone for a later model!

Date of experience: March 10, 2025
Pennsylvania
2 reviews
2 helpful votes
Follow Jill S.
Unfollow Jill S.
Share Review
Report Review

I sent another survey about my Amazon 30.00 gift card. Well I never received either. Just got my 10.00 eBay card and that is it. I have sent numerous messages via InboxDollars and no reply back. I really love the site and get my points but I am giving 30 days for a response and if I don't get one I am deleting my account and putting a negative review on BBB.

Date of experience: November 28, 2024
Rwanda
1 review
2 helpful votes
Follow Alexander N.
Unfollow Alexander N.
Share Review
Report Review

I used various models of iPhones for about 11 years. Today I use iPhone 14. After updating iOS to 17.7 versions and later from iOS 16. I can't connect mobile internet in roaming almost never, I don't have "wi-fi calling " option, while I have all this when using the same SIM card in my old iPhone XR. But the most disappointing is the reaction of Apple Support. Instead of any support on the issues they just started transferring me from technical support to sales office with no positive result on my problems. Means just ignore my issues and showing me it, by doing like this. They don't care about their customers any more they do not respect their customers and started produce non quality phones and software. Next I better buy Android I think.

Date of experience: October 30, 2024
New Zealand
0 reviews
0 helpful votes
Follow Trish M.
Unfollow Trish M.
Share Review
Report Review

I was scammed into buying NZD500 worth of I-Tunes Gift Cards 8 weeks ago. Fortunately, I realised very quickly, contacted Apple and they managed to disable the cards so they didn't incur any expense. However, it took me 2 weeks via the "Customer Service Centre" to satisfy their demands re paperwork etc. Finally they were satisfied and the Refunds Dept took over. I was told it could take between 3 to 6 weeks for the refund to be processed. Today is week 6 and I still don't have my refund. I feel that the whole Apple experience has made the fact of losing my money even more stressful and feel that I am running out of options.
Don't deal with Apple if you want a refund or decent service!

Date of experience: October 15, 2024
Oregon
7 reviews
9 helpful votes
Follow Kathy G.
Unfollow Kathy G.
Share Review
Report Review

Horrible! DO NOT USE SIGN IN WITH APPLE. It seems convenient in the moment but if you ever switch to android apple will lock you out of all your accounts and make is extremely annoying to get access to them again. If you don't have your old iPhone, good luck unfreezing your apple ID so you can actually sign in to anywhere. They force you to confirm on one of their phones. But here's the thing, my phone is completely useless and broken! (Also apple's fault to begin with.) So now I have to go through this whole convoluted process to *maybe* get my passwords back. Wish I just never used the service. Reminds me why I switched in the first place... apple shoots themselves in the foot and makes everything 10x more complicated than it needs to be.

Date of experience: October 4, 2024
Pennsylvania
13 reviews
33 helpful votes
Follow Letitia R.
Unfollow Letitia R.
Share Review
Report Review

Reneged on promises
August 6, 2024

I was a loyal Apple customer for 40 years and bought dozens and dozens of apple products. On Sunday, Apple took a working computer to nothing. They knew they had goofed up and said they would repair it for free. When they got the true cost of fixing what they had done, they reneged. I will never buy another product of Apple ever again. I will never recommend them. In three days they have completely destroyed 40 years of loyalty. This is not how you treat a longtime customer whom you burned through an inept, incompetent technical support person. Accept the responsibility and make it right or lose us forever. It's become a company that doesn't care about its customers or about customer loyalty.

Date of experience: August 6, 2024
Bulgaria
31 reviews
6 helpful votes
Follow guillermo m.
Unfollow guillermo m.
Share Review
Report Review

Ordering from Apple comes with its ups and downs. On the positive side, their products are top-notch, known for their quality and performance. Additionally, the ordering process on their website is seamless, providing a hassle-free experience. However, the downside is their delivery times, which can be inconsistent. While some orders arrive promptly, others face unexplained delays, causing frustration and uncertainty. Furthermore, the lack of transparency regarding delivery updates and the challenges in reaching customer service for assistance were notable drawbacks. In summary, while Apple delivers excellence in product quality and user experience, improvements in delivery reliability and communication are necessary for a truly seamless shopping experience.

Date of experience: April 30, 2024
Canada
1 review
2 helpful votes
Follow Keish L.
Unfollow Keish L.
Share Review
Report Review

If I could sell my iPhone13max
If I could sell my iPhone13max, I will right away. They've been taking money from me for one year or more for Apple Fitness that I didn't buy, when I told them, they erase all the transactions but they just put back the last month 12.99. Plus another app by the name of BoldVoice for $229.00 for the all year, I didn't even know what the hell is that. I am losing so much money with that freaking buying stuff over the internet. I will never buy apple again. I am fed up. I want to sell my phone and sell my watch. F.k them. Merde!

Date of experience: April 20, 2024
Germany
1 review
0 helpful votes
Follow Marcelo D.
Unfollow Marcelo D.
Share Review
Report Review

IPhone 15 Pro Max
April 17, 2024

I just purchased an iPhone 15 Pro Max at Apple Store in Silicon Valley California, I leave here in Germany for the moment, when I went to place the Sim Card into it I realized that the 15 Pro Max DON'T have a slot to place the Sim card🥵 i then call Apple here in Germany and asked if I could exchange it since here in Germany Apple do make the 15 Pro Max with Sim Card Slot. The Customer Service FROM Apple Store said that they would NOT exchange because I purchased it in the USA. I said that I just purchased two days ago! She said that to go back to California and return it there where I got it😫. So… I am so desperate and disappointed with Apple that Apple Store do NOT support each ether and my advice is: if you want to buy an Apple Phone you may think twice on doing it. Specially if you travel abroad or leaves abroad, you won't get ANY support if something happens. They would NOT give you a head up or advise you on anything, which was my case.

Date of experience: April 17, 2024
New York
2 reviews
0 helpful votes
Follow Paula O.
Unfollow Paula O.
Share Review
Report Review

I have owned so many macbooks. They are built to last. Applecare is fantastic and usually I get a white glove service if I need something repaired. I always buy the extended applecare and it pays for itself.

Date of experience: April 10, 2024
GB
1 review
2 helpful votes
Follow Foxcalledneo I.
Unfollow Foxcalledneo I.
Share Review
Report Review

This company tie you in to subscriptions and change the prices and bill customers without warning. It's an aggressive business model and their 'refund policy' seems only in place to look good on paper.
BE HIGHLY WARY OF APPLE THEY ARE NOT WHAT THEY SHOW THEMSELVES TO BE.

Date of experience: April 4, 2024
AE
2 reviews
1 helpful vote
Follow Staci C.
Unfollow Staci C.
Share Review
Report Review

Doesn't integrate well with non-iOS devices. If all of your devices are in the iOS ecosystem then things work well, but if you are trying to work with an android device alongside the iOS device the solutions are very hacky at best.

Date of experience: March 28, 2024