I have been vegetarian for 25 years and went vegan 8 months ago. I eat little to no processed food. What was missing for me was convenience. My taste buds may be different than someone who is not used to eating this way. That being said, I think the meals are delicious and super easy. I keep a percolator of hot water going all day for my coffee and tea and I use that water to make the meals. It is not boiling water but it does the trick. I can now have a completely healthy meal in 10 minutes and get back to my desk and work. The convenience is outstanding. This has been the missing piece for a consistent healthy diet for me. If you find the meals are not tasty, I suggest just sticking with them for a week or so and see if your palate changes. That often happens. Sometimes the healthiest food takes a little bit of time to get used to but the benefits far outweigh any initial resistance. I could not be happier with this company and with these meals.