Decided to visit 42nd PHOTO to buy a 10mm F2.8 fisheye lens for my om-d e-m10 mark iv and let me tell you, out of all the camera stores I've visited, I've never felt so at comfortable right off the bat. I was greeted by James and he was super sincere and genuine about his camera store. No covert sales efforts, just honest people trying to help you in your photographic pursuits. I definitely recommend this place to any level of photographer/cinematographer.