I wasn't sure if this whole thing worked (especially after seeing some of the negative reviews here), but I figured out that there are always unsatisfied peeps (look at any product review page - there are angry customers, the world isn't perfect).
I paid for the membership, uploaded my best picture, added a nice description and sent around a hundred messages to different women. I only got 9 replies, but thats not too bad given that two of them are heating up into something pretty promising.