I worked in retail for 23 years, the last decade as a manager, before I decided to open my outdoor gears store. I was really confident because I've had valuable retail experience. What I wasn't able to anticipate is how everything has basically gone digital, even with marketing. I was familiar with it because I've been receiving mostly unsolicited emails for most of my life. So when my marketing person suggested we do some email campaign, I was really skeptical. But business is about taking risks so I gave them the go-ahead. A few weeks into it and I actually started seeing results, so I studied how the whole thing worked. I've since realized that the campaign's success is thanks, in great part, to the leads list that we purchased from Powerline Leads. So, if you want to increase your profit and get repeat customers, get your list from Powerline Leads and get actual results.