Sparefoot was created by self storage industry insiders to create a "work-around" to negative online reviews! Apparently the public at large has had enough of bait-and-switch pricing, false advertising, fake contracts, aggressive Mafia-esque business tactics, and overt bad faith and evil dealings.
Imagine if a restaurant was on a city block with a few other restaurants, and these restaurants decided they were going to serve rotten vegetables and horse meat to their customers. The obvious reaction to this evil deed would be for the customers to rush to Yelp and hammer these restaurants' reputations until they cleaned up their business ethics, and sold edible food to their customers. But what if the restaurant owners decided to join together and create their own version of Yelp, where they could leave glowing, 5-star reviews of their restaurants, so they could continue defrauding the public and perpetrating evil deeds on society at large.
Well, Sparefoot is like the "other" Yelp! It was created by these evildoers in the self storage industry, who regularly perform illegal acts on their customer base, with no regard for honesty or business ethics.
It won't take long for the public to catch up to this scheme, hopefully!