I'm 57 yo, in good shape man in the Chicago area. I have been looking for cloths that are high quality and a step up from what I've been finding in stores lately. Huckberry sent me an ad and I took a look. I recognized a lot of the brands. Nice, high quality brands like Marine Layer, Filson, others. I ordered a pair of shorts and some pants. I needed to return the pants for a different size. The return process was super easy, super fast, and (for once) it was enough to make me a fan of the company. They obviously know the value of good customer service. I will certainly be ordering more!