It's a shame that a lowlife like the owner of ripoffreport.com can claim to be a "consumer advocate." After reviewing the methods of how the site is run, it's nothing but a lazy, unethical, easy way to make money, not much better than "revenge-porn" sites.
Basically, anyone can ANONYMOUSLY post any kind of nasty rumor about anyone- a business competitor, an ex, a disgruntled employee. You don't have to verify that you even have a real email address. You don't have to use your real name. Once you have "registered" you can than make up ANY kind of lie you want, and it will rise to the top of Google looking like a legitimate warning about a bad business.
THEN the business, person, or nonprofit who is having their life destroyed can only remove the damaging rumors from Google by paying thousands of dollars to the site (which claims that the money is for 'arbitrators' who don't actually exist. In reality, the owner of the site just copies and pastes a disclaimer at the top of the article.)
Even if you're tempted to use ripoffreport.com for a legitimate gripe against a business (unlike most people who just use it as a way to destroy other people's lives), please read the Forbes article on this site's awful founder and owner. It's not worth helping this guy make another dime destroying jobs, lives, non-profits, and livelihoods just because he found an easy and sleazy way to get rich.