I have been a customer for a few years. They carry quality merchandise at reasonable prices, offer discounts, give the the customer the option to select one of their charities to which they donate exclusive of your order. I have not found any other company who does this. Their customer service is beyond excellent-from product questions, to returns (which are incredibly easy), to refunds. Shipping charges are quite low and promptly shipped, website very easy to navigate.
Those reviews complaining about lack of phone number, email option is much more efficient. Keep in mind difficulty of taking pictures of products and how colors appear on computer screens-if not happy, returns are VERY EASY and the customer does this for themselves on the site. See Lima Beads Return Policy.