Chris R.

Each wine is custom labeled for this company. That means they buy whatever cheap wine they can find from any source (think boxed wine and those gigantic Gallo wines quality), bottle it, and put a label on it. Since these wines are not sold to stores or put up for reviews in the wine press, they can say and charge whatever they want. A bottle that would have cost you $5 in the store from Sutter Home, is suddenly valued at $20. Real wine clubs which buy decent wines in bulk, and pass on the savings to their members.