Anders L.

Lol. It is comical how difficult it was to coordinate an order for my groomsmen. I had to call all 6 individual Bonobos stores where my groomsmen got measured and authorize the payment for their suit. In many cases the store had not saved their home address (?), which I needed to look up during the call. In two cases, the store's phone had a terrible connection (wtf?) and I asked the associate to call me back on their cell phone because we were having trouble communicating. In one case, the store did not actually save the groomsmen's measurements when he came in, and asked him to come back in to get remeasured (they offered him a discount on a future purchase as a make good--lol).

In all cases, the call lasted 15+ minutes, because this seemed to be a completely surprising and novel process that the associate had to figure out, as opposed to the literal business that Bonobos is in. Many times, I was not able to get ahold of someone at the store during the middle of the day when I called, or they asked me to call back, because they were the only person on the floor and they were in the middle of a fitting. This took hours and hours of my time and my groomsmen's time and it seemed like every store had a different process (in one case---"oh can you call back on Sunday? XXXX handles groomshop and I'm not sure where he saved the measurements" lololol).

How in the actual $#*! have you not created an easier way for a groom to coordinate and pay for an order of groomsmen suits? Isn't this, like, something that happens every day? The associate I initially talked to said it would be very straightforward (which, although false, was believable given that it would appear this is a core part of Bonobos' business). Had I known it was actually a $#*!show I would have just given each individual groomsmen specific instructions on the suit to order and had them buy their own (and then reimbursed them) (but then how would they be able to get the discount---who knows).

This should be super easy: 1) I create a groomshop account and add my groomsmen via their email 2) they get measured at their local Bonobos. Their measurements and addresses are saved to my groomshop account. It's easy to keep track of this info and monitor progress because it is associated with their unique email address. 3) once all measurements have been taken, I swipe the credit card and the orders go out. That is free advice, you don't need to pay me, but I am looking for a new job right now and it does seem that I could do a better job than whoever is currently leading the GTM strategy. There's clearly some low hanging fruit here.

Anyway, at least shipping was fast. We'll see how the suits turn out. Hopefully, I won't ever be getting married again, but if I do, I would rather hand sew my groomsmen's suits than go through this process again. Hopefully you get your $#*! together at some point in the future, and do let me know if you'd like to hire me---I would say my first priority is to revamp this process, but it's more accurate to say I would just be creating a process where one does not currently exist at all.