- Browse Businesses
- Guides
- Consumer Tips
- Write a Review
- For Business
- Request a Review
- Backed by the National Science Foundation
- Sign up
- Log in
WowAfrican has a rating of 2.0 stars from 66 reviews, indicating that most customers are generally dissatisfied with their purchases. Reviewers complaining about WowAfrican most frequently mention customer service, full lace, and virgin hair problems. WowAfrican ranks 311th among Hair Extensions sites.
This company does not typically respond to reviews
No positive highlights yet
As a first time buyer I'm satisfied with the wig. Maybe too much hair density for my head size. But overall good. I'm buying another one soon. Good customer service.
I am writing to formally complain and warn other consumers about the subpar quality and deceptive practices of Wow African Wigs. My experience with Wow African has been nothing short of disappointing and frustrating, and I feel compelled to share my story to prevent others from falling victim to their unethical business practices. After reading numerous negative reviews on platforms such as the Better Business Bureau and Trustpilot, I decided to reach out to Wow African before I even received the wig I had ordered. Despite not providing a specific reason at that time, I informed them that I would be returning the unit. However, upon receiving the wig, I was initially impressed by its beauty and considered keeping it. Unfortunately, my initial positive impression quickly turned sour when I discovered significant issues with the wig. Despite the description stating that the knots were bleached, I found that only the parting area was bleached on the 13x4 unit. Furthermore, within just two weeks of wearing the wig, the hair went from soft and manageable to matted and shedding excessively, resembling wool rather than quality human hair. As a result of these issues, I can no longer wear the wig as it looks unkempt and unmanageable. Throughout my interactions with Wow African, I experienced attempts at gaslighting and poor customer service, leading me to seek a refund through Afterpay, which unfortunately was denied. I urge other consumers to be cautious and avoid purchasing from Wow African. The glowing reviews from influencers on platforms like YouTube, Instagram, and TikTok are misleading and do not reflect the poor quality and deceptive practices of this company. Save yourself the money, time, and frustration by steering clear of Wow African. I have attached some of the email correspondences between Wow African and myself to provide further context to my complaint. I hope that by sharing my experience, I can help prevent others from being misled and disappointed by this company.
I originally submitted a review to their site, but they haven't approved/posted it and it's been weeks. Beware that they pick and choose which reviews to show.
I ordered a reddish-brown body wave HD wig. The cap construction, lace, and sizing were good. I'd say about 70-80% of the knots were successfully bleached. However, the hair quality is not good enough to justify the price. It is dry, making it prone to frizz and tangling. It also sheds more than any other wig I've had, especially around the edges. Every time I wash it, chunks of hair fall out. I hoped this wig would last a long time, but I feel that its longevity will be short. Overall, I do not recommend this company.
I purchased a wig from Wowafrican about 5 years ago. That wig held up for about 3 years. I washed styled and colored it repeatedly. There was some shedding but nothing drastic. NOW... a month ago I purchased a silk based closure and 2 bundles from them. BIG MISTAKE! The hair shed soo badly! There is hair everywhere in my house and I only had the sew in for 2 1/2 weeks. The closure basically went bald. There were huge embarrassing patches of baldness in it due to all of the shedding. They used to have quality products but not anymore. For a page with 100k followers they're a little light on the comments under their pictures and some pictures even have the comments turned off. That's a huge red flag.
I purchased a 10 inch bob in the color 1. WHen I receive the wig I loved it, I cut the lace plopped it on my head with a hat on and it was lovely, no shedding or tangles... I decided to stop being lazy and actually customize the wig. This is where the problems began. I went to bleach the knots & nothing happened. So I tried again and again for a total of 3 separate bleachings for 30 minutes each. I started researching the issue and found that the hair must've been dyed with FABRIC dye. So I had to use fabric remover to bleach my knots which worked wonderfully except the hair became a bit rough and now falls out aggressively when I run my fingers through it. I wish they wouldn't have used fabric dye and these issues could've been avoided.
Hi Lan, for color 1, bec it is jet black color, darkest color, the knots couldn't be bleached. Even if you bleach knots, knots won't changed. We suggest you use concealer with knots. It will make it more natural looking. Or you could order natural color in the future, we could bleach 2in knots to you :)
I purchased the Natural Color Body wave Brazilian Virgin Hair Glueless Full Lace Wigs[GFL11] in 18" cap #7. Firstly the wig appeared lovely at first glance. However with further inspections the entire wig Wefts were split in half making the wig super THIN and exposing the wig cap. As a result, the wig has started to tangle in the nape area. I had ordered this wig in mid september and started wearing in the beginning of October. The wig now has bald spots and might I add, I've been wearing wigs for years so I know how to effectively care for a unit. This doesn't live up to the reviews I've seen.
Another point.
The Wowafrican website doesn't post any negative reviews submitted and they ship from China! Contrary to saying that they are located in the U. S
Gain trust and grow your business with customer reviews.
WowAfrican.com is Professional Hair Beauty online store.
WowAfrican.com specialize in virgin hair, especially brazilian virgin hair, peruvian virgin hair and Indian Virgin hair (including virgin human hair weave, clips in hair extensions, Lace closure and lace wigs, ect.)
Why choose us?
-Over 15 years experienced manufacturer (OME FACTORY) & Competitive Price & Great Service
-100% real human hair, No shedding & No tangles & No Synthetic or Animal hair mixed.
-Free shipping worldwide for over 89$ orders (DHL, FEDEX, UPS)
-Custom order accepted for All the hair extensions & Lace wigs.
Brands OEM for 15 Years, millions of customers all over the world
Hi Martine, I'm really sorry about the issue you encountered. May I have your order No. For further assistance?