Their Ad Lies!

This place is truly Bogus. Free Free Free! Three times their ad says Get your IQ test for free, but the Results cost 20 Bucks!
See the Screen Shot #1.

They hide this fact until the very bottom, in fine print, after their multiplicity of buttons that say Take Your Test Now!

Their name: BMI Certified IQ Test:
Is a lie.
There is nothing "Certified" about them. They are certainly not certified, and their test is not certified, it is Verified, and by Them!
See Screen Shot #2 from Quora.

As if that's not enough to anger you, that same ad says it takes 3 minutes. Inside it's actually 20 minutes.
Screen Shot #1 again.

Their ad squeezes in "Best" and "online" test, but Mensa and others of their ilk say there's nothing best about online as it skews the results and tests nothing but your online capabilities.

Their whole name is right out of Hollywood: "Brain Metrics Initiative"
"Brain" of course sets you up. That's the hook. It makes you automatically tie it with IQ, (and that's what you want to find out) as well as make you think they just might be somebody along those lines. It's a clever play on words, but it only works when it's associated with the others, and "Initiative"? What does that tie to? It certainly can't be that you or they are self-starters because that's meaningless. That leaves them trying to fool you into thinking they are tied somehow to the government. As in "government initiative". Except it's a private company! Hmm... Nice try, but...
So that leaves us with.? What the H has "Metrics" got to do with brain. People don't think in metrics. Studies on the brain have nothing to do with metrics. IQ tests have nothing to do with metrics. So that leaves the play on that word meaning it's a type of measurement.
Close, but no banana. What, your test scores measured in metrics? They use the metric scale to weigh the results? Cute: "Climb up here and we'll weigh your IQ."

I fell for their lies and got pissed. Of course I sent them a nasty email, (for which I got a robo return. What I deserved I suppose.) but at the same time I sent to the e-mag where I saw this ad, and was very pleased with their response. This was Nature, the Futures column, and the guy that sent back almost immediately was going, "OMG," and sent word of this to one of the higher ups; who just as quickly sent back, "Tell this man we're pulling the ad," ( ticket # 153609) and they Did! I checked today, just before writing this, and it's gone. Score one for the Good Guys!

This review is to score Two! Click my profile and read my review on "Trust Pilot" and you'll see why. TP is a review site where BMI brags they have an eight out of ten. A 4 star rating. At a site that Sells criminal thinking companies the ability to "Manage" their reviews.

I guess that's sufficient for this review: a word to the wise.

They trick you into spending 20 minutes doing a stupid test and later ask you to pay $20 to view the results. Do not waste your time.