Here we go then:

1) The "About Us" has been lifted entirely from another company, The Best Guard, which is a security company based in Canada. Nothing at all to do with retail electronics. This site has simply removed references to security and replaced them with references to electronics.

2) It has some awful reviews already:
http://www.yelp.com/biz/www-stopandshopdigital-com-brooklyn
http://800notes.com/Phone.aspx/*******102

3) Chunks of the Privacy Policy have been lifted from a variety of other websites (maybe all of it, I didn't have time to check it all).

4) The Better Business Bureau processed 66 complaints against this company this year.

5) It has an appalling track record at Reseller Ratings:
http://www.resellerratings.com/store/Stop_and_Shop_Digital

6) It's listed at Ripoff Report:
http://www.ripoffreport.com/Bait-and-Switch/Stop-Shop-Digital/stop-shop-digital-never-do-b-bpd5p.htm

And at Scam Found:
http://www.scamfound.com/f2/scam-report-stop-shop-digital-*******.html

7) The site doesn't have a Buyers Guide, though it declares, on the About Us page:

"With the Buyer's Guide we've sought to make our site accessible not only to the technically savvy, but also to individuals interested in upgrading for the first time. Even if you are experienced, the Buyer's Guide is still a great resource."

This was copied wholesale from another site, who would have guessed?

8) The shipping terms seem to be a cut-and-paste from a choice of not one but many other online camera stores, several of which are known to have bad reputations, warnings from the BBB and so on. They even copied the typo.

9) They claim to be the recipient of the 2009 Gold Award at everyprice.com. Oddly, they don't show up as one of the merchants that site recommends.

10) Just to pick a product at random, a Canon EOS Digital Rebel xSi EOS450D, 12.2 Megapixel, SLR Digital Camera Body Silver, is being offered here at $119. The lowest price you'll find this at, from a known reputable dealer, is more than four times that amount. Generally, anything being offered this cheaply is likely to be a fake, if it exists at all.

What I found in the course of a little research is a surprisingly large number of sites selling digital cameras and accessories. Some are poorly designed and obviously shady, but some are very convincing and use highly polished business design ideas to convey a sense of trust and authority. The only conclusion I can reach is to recommend you to do business with truly well known, well respected and widely reviewed sources, even if you do have to pay the going rate. And if you need to research the product, go to one of the top camera review sites, make your choice there based not on price but on what you need, and then use one of the merchants that they recommend. And please don't be motivated by greed, because that low, low price is likely to end up being bad, bad news.

P.S. A couple more thoughts:-

Be careful of any site that put's the apostrophes' in the wrong place's. I'm not going to hand out an English lesson here because I'd be doing these guys a favor, but you can go look it up. A properly designed site should have been proofread and the apostrophes should largely be in the right places, but people for whom the English language is a challenge are prone to wandering apostrophes.

A site that has a "5 Star Rating" has nothing unless they can show you who rated them and when. Likewise awards, high ratings from top sites etc., are useless unless they link to the site that gave the award and the page from which the award or rating was given. A site may post many pretty images and claim all sorts of awards and trophies, but that's all they are, a claim, unless they can be proved. Please, don't believe everything you see.