Popsugar is a media company that thrives only because of paid advertorials. You people do realize their "must have" products from their old box and talked about in their blog are there because brands paid to have them there, right? Apparently not.
Popsugar was originally created by Lisa Sugar, a celeb gossip hobbyist and Brian Sugar, Lisa's hubby. It began with a fun idea that has spiraled downward into the debacle it is today. It's as though since Group Nine Media bought it, it's gone to hell. It's really, really bad.
Originally they had a decent concept. There was a box, there were interesting articles. Now it seems they're all over the place; it's become a train wreck, the box and their mini box have ended, their old "text to buy" whatever their "must have" item was didn't work (my and my friends' texting for "yes" never went through.) They have struggling beauty brands and the website is filled with articles that are an unreadable mess. If a teenager can hack Twitterthen a media company should be able to create a useable website.
That shopping option never worked and the items were EXCRUCIATINGLY overpriced for unknown brands.
They seem to focus ONLY on new and unknown brands that paid to place absurdly high prices on their wares. Bad idea.
Next, whoever is writing those articles... all I can say is there's apparently no cure for stupid. "Be careful not to buy WIC items during the pandemic?" Are you SERIOUS? You DO realize the "approved WIC brands" (if all bought out due to a pandemic) would be replaced by available brands, right? Clearly this wasn't researched. Then we have articles entitled such as "Check out these 4 interesting..." which, for example, will only have 2 listed. The writing is just bad.
There are so many pop ups and linked articles in each post that it makes it IMPOSSIBLE TO READ so I end up closing the site because I just can't get to the meat of an article for the badly placed SEO, links within text and those gawdawful popups. It makes me not want to buy whatever product is listed just in principal. Terrible, obvious advertorials.
The "shop" section looks like old reposts of said "advertorials" and it makes the reader's brain hurt.
I won't even go into the racism. It's unbelievable.
Demographics are all over the place. Articles from Popsugar used to come up in the first page of Google whenever I looked anything up. Now? I actually have to look Popsugar up in and of itself to see if they've written anything on the subject or product I'm researching.
Popsugar used to be at least somewhat trustworthy. I have no idea what's happened but it's absolutely a nightmare. I'm pretty sure Group Nine Media bought it just to crush it out. That's the only reason I can come up with as to explain what's happened to that site.