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4 reviews
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(1) There are thousands of complaints posted on the internet against the websites owned by Cupid plc (which owns in particular, not just on sitejabber but on all complaints websites, just showing how hated the company is.
Customers from all over the world complain about the same recurring issues: recurrent billing, fake... profiles, deceptive emails and chats from Cupid's staff, rude or inexistent customer service, lack of refunds, abuse of personal data for commercial purposes, deception...

(2) The BBC and the Information Commissioner Officer (ICO) have received numerous complaints against Cupid from deceived customers.
BBC Panorama aired a documentary (Tainted Love: Secrets of the Dating Game) on 29 July 2013 largely targeting the commercial practices of the company and the ICO has launched a formal investigation against the company. The documentary is available on YouTube and stats show that hundreds of thousands of people have watched the video so far.
A reporter for the Kiev post under cover and applying for a job for Cupid in Kiev denounced as well how employees are hired to deceive customers.

(3) Cupid plc's share price (LSE Ticker: 4NJ498 / ISIN: GB00B4NJ4984) is currently at its lowest ever at 56.6p per share (26/11/2013). This is to be compared to its highest of 250p per share in September 2011.
This shows that investors have no confidence whatsoever in the company and are shorting the stock.
If you consider the proceeds that are coming in from the sale of the casual dating business in July 2013, it means that the company is valued at less than cash or cash equivalents. This effectively means that the continuing business has less than no value.

(4) Looking on a website such as Alexa providing free information about websites and showing internet traffic stats and metrics shows that cupid was ranked 5000 in the top visited websites early 2013. It is now ranked as low are 100 000 proving how customers have learnt to avoid the company's products.

THINGS HAPPEN FOR A REASON. It is hard to believe that this is all a pure coincidence or bad luck. The information provided above is all in the public domain and can easily be checked online.
If a business model is not sustainable, its commercial practices questionable and client consideration extremely poor, then the business is bound to die. This is rule number one and this is just fair.

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