Scam and sham. This site fits these words perfectly well. There are several scam issues with the site
1. Many Fakes profiles (here is a story from the reviewcentre.com)
Author: deall
Topic: Review of LavaPlace.com - www.lavaplace.com "Mostly Fake Accounts and Scams"
Date: Written on: 11/10/2011
"When I moved to a new country I naturally wanted to get out there and meet people. Aside from going to the bars and clubs I thought I'd try a dating website, and this was one of the first ones that came up on Google. Even though the design of the site is pretty dated, I thought that since it was only about 14-15 euros I'd try it out. Let me save you some money - don't bother signing up. I admit that there are SOME real people on this site, but the majority (I'd say at least 80%) of people contacting me (usually sending "virtual kisses") are clearly fake profiles. How can I tell? Well, firstly someone copies and pastes a very similar text for all the profiles, and if you do a Google image search, you'll find that the pictures are taken from some girls's Myspace page or Flickr. Like I said, I have been chatting with a few real people, but I'd advise you to save your money."
2. Scammers like Nigerian Scammers (Here is a story from the thedatingdope.com)
Name: john doe
Topic: LavaPlace.com review
Date: February 9th, 2010 at 5:14 am
"Lava Place is very overrated! I took out a full paid membership for a month to see what "luck" I got. Indeed, I did get a few responses here and there — mainly from web cam girls trying to rip me off after a period of grooming. In addition, I received two responses for a plea of help (after a period of emailing back and forth) from 2 beauties (both Caucasians) who turned out to be dodgy Nigerians on the look out for mugs like me. COME ON! Think! Such gorgeous women — do they REALLY need LavaPlace? I doubt it somehow!"
3. Money seeking contacts and contacts who do not have sound minds (Here is a story also from the thedatingdope.com)
Name: Frank Spencer
Topic: LavaPlace.com review
Date: November 19th, 2010 at 6:46 am
"Like all other sites Lavaplace has its fair share of bogus profiles, confused people and photos that don't really tell the true story. You have to go through a lot of crap to find one nugget. I meet two woman recently who I think are bit mad and needs to be treated – perhaps being kind to them they may be autistic. They were both Russian and high maintenance and in public were very loud and over animated. They expect you to pay for everything as if they are coming as your mistress and yet want equality, respect, high quality men and your coat to be thrown on the puddle for them to walk over. Just be careful of these economically motivated people."
In addition the site sends out letters to people namely men on the site and the actual ladies themselves are not sending their own letters. These letters are called mailshot letters (practiced also by anastasiadate.com) and are done to entice or seduce men to keep paying their money on the site which may just end up being wasted. This site lavaplace.com needs to lose its business so that it never ever operates again.