- Browse Businesses
- Guides
- Consumer Tips
- Write a Review
- For Business
- Request a Review
- Backed by the National Science Foundation
- Sign up
- Log in
Latona's has a rating of 4.7 stars from 89 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Latona's most frequently mention ryan lane, whole process, and fair price. Latona's ranks 19th among Real Estate sites.
It was my first time selling a business and I'm very happy that I've chosen Latonas. I worked with Adam and he was very helpful. He replied to all my emails very fast, even during the weekends. In around 1-2 weeks after putting my business for sale I had my first call with a potential buyer who actually at the end bought my business. The whole process of selling my business took a little more than 2 months, because once the buyer gives you an offer, then he/she has to go through due diligence process (2 weeks in my case) and then writing a contract (3 weeks in my case). This was a very stressful period of time for me, but support from Adam was very helpful and his communication with the buyer was crucial that the closing at the end actually happened. If you are looking to sell your online business, then you can't go wrong with Latonas and try to get Adam as your broker.
Bought a niche site that selling between $125,000 - $150,000. My broker was originally Salvador Vassallo, then Ryan Lane. The seller's name is Vinod Kumar, from India. Phone number (probably fake): +91 95996 78931. Latona's says the site generates about $5,000 - 7,000 a month. Long story short, I followed my practice of having an inspection period of 10 days. But, it was close to year-end, so everyone - the broker, the seller, and the Escrow.com agent wanted to close as soon as they could. I have pushed back and didn't close on Christmas in 2019 like we have planned. During the process, I have received some fake customers inquiries about banner ads, so everything seemed normal. Some even emailed me asking how to pay me. Taking a leap of faith, I have released the escrow 100% as promised in exchange for the negotiated price. It didn't take long for all customers to disappear. Some customers even paid without sending me their banner ad image to be uploaded to the site. I guess the seller got what he wanted, and he no longer has to have fake customers approaching or paying me. Bottonline: Latona's don't sell money-making businesses. At least, they haven't in my case. Advice #1. Next time you look at a Latona's listing, assume everything is fake and that the Latona's haven't done anything at all to validate the seller's profile, contact, financial information, anything at all. Advice #2. When you see a seemingly good site / business from India, either just run away or do more background checks than necessary. They are capable of fabricating 5-year worth of customer record in PayPal, though many duplicated. Advice #3. Either prepare how you will execute on legal actions or don't bother. Be prepared that brokers and sellers are ready to ignore any legal clauses. They will do anything and agree to everything you say to get you release the funding. Then, forget about warranty. They will be gone along with the money. Why I write this review: I thought of just accepting this as a reality without saying anything about it because I am obviously most responsible for this fiasco. And, instead of crying about this, I would rather make this work with what's left in the site (of course, we are talking about a high ROI vs. a single-digit ROI case). So this review is more about others. I want to share my experience with people dealing with brokers and assets from owners from India. This is obviously just my experience.
I recently purchased a website brokered by Adam Beebe. Email contact was always swift, at any moment of the day, as well as in the weekends. I've got nothing bad to say about Adam.
One thing that surprised me though was the lack of processes put in place by Latona's. In particular transfer of website files, domains, and accounts related to the business.
This was the first time purchasing a website like this, but I assumed that's what a brokers for. The seller and I had to do this all by ourselves, which makes me wonder what the benefit of working with a brokerage firm is... They basically just sent emails back and forth between buyer and seller.
If I was the seller it might have been a different story though, and I do realise brokers mainly work for the sellers benefit, which is fair enough.
I was approached several months ago about selling my website, which I'd been thinking about doing anyway. The broker, Ryan Lane, was very informative throughout the process (I hadn't sold a site before), and he walked me through every step of the way. Great guy. Although the sale didn't net me the price I'd originally hoped for, it was still a pleasing outcome. The only thing I wanted more of -- other than money -- was insight into what, exactly was being done on the marketing front. The site sold in three months or so, but it would've been nice to know more about what was going on during that time other than price drops. Still, I'd use Latona's again, including the specific broker I worked with, Ryan.
Gain trust and grow your business with customer reviews.
Latona's is a full-service web business broker. We specialize in selling websites that are cash flow positive. We offer free website valuations to potential sellers. If they choose to list with us, we take them through our entire process from the initial prospectus to the final contract negotiation and closing using a 3rd party escrow service.
Latona's in one form or another, has been around since the early 2000s but it was in 2009 that we made the commitment to focus exclusively on cash flow positive websites and web based businesses.
Previous to that, our founder, Rick Latona had focused primarily on the domain industry. When the financial crash hit in 2008/9 Rick quickly realized that in a down economy, cash flow is king so he shifted our mission and we've been steady and growing ever since.
Today we have one of the largest, if not the largest, newsletter subscriber base in the industry. When we get a listing, nearly everyone knows about it. We have a tremendous reach which is next to greatest asset. Our greatest asset is our team of exclusive dedicated brokers who hand hold clients through the process of buying or selling a business.
