I've been vegetarian all my life, and recently (~6mo) WFPBNO (whole foods plant based no oils). Generally speaking, I find it pretty easy to cook nutritious compliant meals, thankfully, but I love convenience. These are the ONLY service out there that is truly compliant with WFPBNO - not only is it compliant, but it even includes a lot of organic ingredients, a super huge plus for me, and loads you up with a variety of nutritious foods. Frankly, I think everyone should add a couple of these meals every now and then, just to round out their diet, because chances are that no matter how much you try, you'd be hard pressed to match their variety. However, I have to admit that some of the meals lack taste. I just finished the potato leek soup, which I considered just dumping about three times - but I knew it was good stuff so I pushed through. I tried adding spices, I added salt (which I truly try to avoid doing), I even added soy milk - there was no fixing that thing - it was one of the saddest meal experiences I've ever had, and most of my friends make fun of me because I'll down almost anything in the name of health, so when I say this was a tough sell, I mean it. At one point I hoped that maybe I could serve these to my husband and son - but I'm 100% positive they'd actually chuck it in the trash. Most of the meals that include tomato feel like they added smokey sun-dried tomato to all of them, regardless of whether it called for smokey flavor or not - I thought the penne would be a fave, but absolutely not. The alfredo was also a disappointment, something in it was terribly rubbery. The tex-mex lacked flavor and didn't entice me in the least. I did like the mushroom forest, it's probably the only one I would repeat of the savory offering. However: the sweet stuff is tasty. Of course - the sweet stuff is easy. Making smoothies is vegan 101, as is making oatmeal, so I wondered what the point was there. Well, the point is that they add more than you would/successfully could - ingredients like veg and beans that you'd be hard pressed to include successfully in a sweet bowl or smoothie - and they include zero added sugar. The sweet bowls are good - but lack 'umph' - they feel... flat. However, they aren't hard to spice up w cinnamon, etc and they somehow get better as you eat, so they're ok. The smoothies are AMAZING! I added the liquid amount required in ice and soy milk, and I couldn't believe how tasty they were. I wish they'd make more smoothies, because this is where they shine. Yes - smoothies are easy (and quite frankly, I do make a very nutritious morning smoothie already), but again: they add ingredients that make me feel like it's fine to call one of these smoothies dinner if I need to. I will keep supporting them (in routine smoothie purchases;-) because I love the concept and want to help make sure they stay in business - but the 3 stars is due to lack of taste in half of their offering. I hope they continue to improve, and above all: I hope they make more smoothies that I can get away with calling dinner;-).