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FRONT is a UK-based 'lads' magazine of a type I don't...
January 31, 2011

FRONT is a UK-based 'lads' magazine of a type I don't think we're graced with in the USA. Qualifying more for an 'immature' than a 'mature' rating, it features life-enhancing articles about semi-naked girls who'd disappear entirely if placed in front of a wall at a tattoo parlor, alongside guys who aren't able to stand up without intravenous energy drinks to counter the alcohol, and... well that's about it, really. Needless to say, it's NSFW just about everywhere unless you can pass it off as your kid's mag and he's asked you to read something in it, especially.

It's a teenage affair in all respects, except for the nudity in the main edition, which probably makes it an adult magazine in the eyes of the law even though few adults would find anything coherent enough to hold their attention. Except for the gratuitously semi-naked girls, of course, though note that The iPad and iPhone versions have no nudity, so as not to distract users from texting while driving.

In the USA the legal limit for alcohol consumption is still 21, hence a mag devoted largely to teen partying and getting wasted couldn't run here. The American attitude to mass teen excess, which in the USA is called "college", isn't entirely conservative but it's also nowhere nearly as relaxed as it is in Europe. American teens must look across the Atlantic and sigh in anticipation of their impending adulthood, those of them who still seem sober enough to concentrate for that long.

It's an odd publication, because if it wasn't apparently aimed at the upper end of the teen age group as evidenced by the vulgarity of the content and the aforementioned semi-clothed young ladies, it would be hard to guess the target audience. If there are adults who still behave like this once they've escaped the formal requirements of education and actually have to get up in the mornings on more than an occasional basis, then I can only imagine that they're a dark and secretive group which only emerges in the dark of night, on weekends.

They're alien folk, it seems, who try not to go beyond four letters per word in the interest of not confusing their mates or wasting good drinking time, have mates instead of BFFs, and spell 'best' with two 'z's anyway. Their girlfriends, or 'totty', I should say, can't afford jeans and have to stick short pieces of black adhesive tape on their breasts because that's how their boyfriends are used to recognizing them in magazines like FRONT, which, and I'm not sure I mentioned this earlier, is, like, awesome, guys. Check it out.

Date of experience: January 31, 2011
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