Brevo (formerly SendinBlue)
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Brevo (formerly SendinBlue)

How would you rate Brevo (formerly SendinBlue)?
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Greece
1 review
0 helpful votes
Follow Sophia H.
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Easier editor than other platforms, although not a lot of premade templates. Easy to use and quite detailed Merge Tags as well. These are the reasons I gave a 2-star review instead of one.

Their Free plan is actually equally competitive as the cheapest Starter one, which is a scam in my opinion.
Free plan offers more contact space than 7 Euro-Starter one (1500 vs 500), but less emails send per day (300 vs 5000). So basically, you can either choose to send your campaign over a course of days or you are forced to keep re-uploading contacts and deleting lists just to have the "advantage" of sending all emails in one day.
But what annoyed me the most is their dishonesty when advertising Campaign Analytics. The Starter plan boasts " Basic Reporting and analytics tools" and the Business Plan boasts "Advanced Reporting and Analytics Tools", which include "Geography & device reporting", "Heat Map Reporting" and "Advanced open & click stats". To my surprise, I found out that the Starter plan offers the same Analytics as the Free Plan! I thought I would be able to see at least stuff like Clicks inside the email. There is not a single place in their website where they mention this. Misleading and dishonest marketing just to get you to pay more.

Date of experience: December 18, 2024
RU
4 reviews
12 helpful votes
Follow Mihail N.
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Had experience with SendinBlue. Actually, everything is great except that moment when you have to add the list of recipients. Cause it is after the design of your email, which is not useful. Also, I faced one problem and Support Team helped me within some hours, thanks!

Date of experience: September 6, 2018
Turkey
1 review
0 helpful votes
Follow onur e.
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Never ever pay sendinblue company
February 27, 2023

It is a terrible mailing service. Do not be deceived by the comments and pay. I paid, I loaded money to send mail. Then my account was banned for no reason. There was an article saying we want to talk to you or something, I said ok, I sent an e-mail, no response for 20 hours. They both close my account for which I paid and do not return to my e-mails. Do not pay here. I don't know if I can't call it scammers, but I'm pretty sure it sucks.

Date of experience: February 27, 2023
California
1 review
0 helpful votes
Follow William W.
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It seems if you're a larger company that has a lot of referrals no matter what you do they won't approve your list for emails.
They are slow getting back with you they have no customer service that answers the phone. Everything is done it looks to be overseas their English is very poor. I certainly won't recommend this go to AMS. We have collected all of our emails off of our sites and all of our sites have a box to check to give us the right to use it that wasn't good enough for them

Date of experience: April 6, 2022
Iceland
1 review
2 helpful votes
Follow Vera C.
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Regardless of the tier, they constantly block or accusatively suggest your emails addresses are complaints. Impossible since they are handwritten by customers! Impossible to resolve issues via email, 2-3 day waits, some never responded, and and rarely useful scripted responses when they do bother replying.

Avoid or you will be chasing them for days to send simple emails rather than working on your business.

Date of experience: October 17, 2019
France
1 review
1 helpful vote
Follow john l.
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I have been setting up a trial account to check their service and potentially moving from MailChimp to them.

1st they have been asking me all sort of questions from my mailing list (which was not even uploaded on the site) questions were
- How did these contacts give their explicit consent to be used as recipients for your email campaigns?
- Have you had any sort of communication with these contacts within the past two years?
- What is the link to your subscription form?
- How many contacts do you plan to email through Sendinblue?

After 2 days and many back and forth answering their queries They have denied my account trial.

My email list was collected thru fair and store visit with obviously years of CRM and cleaning the list religiously (which I told them), they decided to not activate my account

They are a waste of time to deal with!
Will not recommend it at all!
Don't even try to set up a trial account as you won't even be able to send a test email for yourself and check the automation system.

I would leave a negative star if I could!

Date of experience: February 4, 2022
Canada
2 reviews
19 helpful votes
Follow Fiona B.
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Not worth the time
May 23, 2017

Working for a small not-for-profit, we were looking for an affordable alternative to MailChimp that would allow us to send out monthly emails to our networks. I started a campaign with SendinBlue and sent a test email to myself. I forwarded the test email to my manager who then took over the process and tested some of the links herself. As a result of this, our account was blocked due to "suspicious activity."

I contacted customer service and was told that they could not unblock the account because apparently, no recipient of a SendinBlue email is allowed to forward emails to others. Based on our email exchange, my understanding is that if one of our contacts forwarded an email received from our SendinBlue campaign - let's say they found it interesting and wanted to share with a colleague - then that would also be flagged and cause our account to be blocked.

Here's what they wrote: " for your subscribers to forward newsletters at their leisure to their contacts would be a violation of our opt-in policy, as those contacts did not opt-in through you directly: https://help.sendinblue.com/hc/en-us/articles/*******-Are-my-contacts-opt-in-"

After all this wasted time, I'll just stick with MailChimp.

Date of experience: May 23, 2017
Canada
1 review
7 helpful votes
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Absolutely crap!
January 4, 2017

I know they are working hard to make nice reviews here and there by doing it by themselves!

They are cheap, and they are CHEAP.

The support is rude, they are pretending that they are in US but when you try to call, it will not work if you are outside of US and they will ask you to pay for phone support: and it is NOT witten nowhere on their website.

They look good by the look at first but their SMTP is really weak and cheap: They can't even accept validated email lists because of the risk their cheap server can't handle.

They will terminate your account if they don't like you.
They will argue with you to win against their client to be right: unbelievable.
Emil delivery is no good.
Their price is a 'fishing' because after some time, you will realize that you will have to pay much more money that it's better you stay with Mailchimp or Campainmonitor etc

Stay away at all cost. Unless you don't mind to spend time & energy and then oneway they will terminate your account without any explanations nor notifications.
All the problems will be only on you as they don't care.

Good luck if you decided to go with this BLUE..

Date of experience: January 4, 2017
India
1 review
0 helpful votes
Follow Ron L.
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Sendin Blue is fraud!
December 4, 2020

They steal the contacts you import and sell them, and they take your money and don't refund i have caught them red-handed.

Date of experience: December 4, 2020
Canada
1 review
0 helpful votes
Follow Hamid R.
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Signed with them. They sold me the premium plan and did nothing for a month! I called and told them to cancel. They tried every way to keep me there!
Before you do deal with lead company you have a lots of homework to do!

Date of experience: April 23, 2025