• Born Pretty

Overview

Born Pretty has a rating of 3.9 stars from 231 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Born Pretty most frequently mention nail art, good quality, and customer service. Born Pretty ranks 2nd among Nails sites.

  • Service
    34
  • Value
    35
  • Shipping
    35
  • Returns
    18
  • Quality
    34
41
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What reviewers want you to know

Positive highlights

  • They have all the latest nail art trends and really awesome jewelry.

Critical highlights

  • This is literally the single worst customer service experience I've ever had.
How would you rate Born Pretty?
Top Positive Review

“Amazing Nail Store”

Jenice M.
4/29/21

For a long time, I've been buying from Born Pretty. I am really pleased with the product quality that they provide. Customer support is also outstanding, and they will answer all of your questions and help to make your selection. I enjoy doing nail art and purchase the whole collection from this website. All is in perfect condition and of excellent quality. This is a brand that I prefer.

Top Critical Review

“It's crap!”

Angela S.
2/18/22

I spent 35$ thinking I was going to get a good product. The nail polish was not sent in a box but instead little baggies. I follow the instructions, however the nail polish just comes off. I wish I would of gotten just 1 bottle from MoonCat for 14$. Born pretty is a cheap company that makes cheap product. Also 1 of the bottles is so thick it just globs on. I will never waste my money on the company again! I thank them for the disappointment!

Reviews (231)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (39) nail art (47)
Thumbnail of user jacqueliner43
1 review
1 helpful vote
January 6th, 2018

In the BornPretty Online Shop you can buy especially nailart and beauty tools for low prices. They have an unbelievable amount of items, so everybody will find the right thing. The nailart products I ordered had a very good quality. If you have any questions on how to use something you can have a look at their homepage, there are tutorials and more. Just the shipping to germany took very long (up to 6 weeks). But everything was included in the parcel, so I am very satisfied.

Quality
Thumbnail of user djimonteh
1 review
2 helpful votes
August 10th, 2018

I've been shopping at Born Pretty Store for years and I love their products, in particular, their stamping plates. Consistently great and always easy to use.

Thumbnail of user mezool
1 review
0 helpful votes
April 18th, 2017

This is my first time ordering from Born Pretty and I was really worried because I read the reviews AFTER I placed my order. So I waited for about two weeks and still no news of my order being shipped out, so at this point I had given up all hope. Flash forward one month, MY ORDER ARRIVED! SO, if you decide to order... order at your own risk. I may have been the few who received their order. But I do plan to order from them again. (Note: Not shipped within 24hrs, my order shipped out a week after payment was received.)

Thumbnail of user mariar40
1 review
1 helpful vote
September 30th, 2014

I love the BornPrettyStore makeup items as blush, eyeshadow, brush set etc.as for the blush, The shade pink is very visible on my cheek and gives awesome glow. The shimmers are very less and they helps to make the cheeks glow without making it cakey. Oily skin beauties will love this blusher as it stays for 4 to 5 hours without fading in this summer. I loved the glowy pink look on my cheeks and it is a new experience for me. Dry skin beauties may need proper moisture base for this blusher, so that the blusher will not emphasize your open pores or pimples.

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Thumbnail of user steffiv
1 review
0 helpful votes
January 2nd, 2015

I received the 10 color powder blusher palette (# 9904) form BornPrettyStore for my blog. I've been liking it a lot since. The variety between shimmer and matte blushes is good and all blushes have a nice color payoff. (I recommend using a stippling brush to apply and build up the color, because else the color might be too strong) The color range is pink (from soft to hot pink), orange and coral, these shades will make you look pretty and very fresh. However I miss a nice and deep bordeaux blush in the palette, to release your inner vamp.
Overall I'm very satisfied with the palette and I think it's great for everyday use.

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Thumbnail of user betht10
1 review
0 helpful votes
December 8th, 2014

I recently tried some false eyelashes from Born Pretty Store. There were five pairs in the box, which is a bargain considering how much falsies normally cost. They were easy to apply, and added length and volume to my lashes while still looking fairly natural. My one criticism would be that they don't come with any glue, but apart from that I loved them!

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Thumbnail of user rikkip
1 review
0 helpful votes
May 17th, 2014

3.5. I have received a few products from this place to review like brushes and a blush palette. I think the brushes are very good; however, the blush palette was pretty average. Good for makeup beginners, but not for professional kit! Brushes are soft and blush palette has a nice amount of shades. Their customer service as far as responding to e-mails and comments could be better, but that can be improved on.

Thumbnail of user simoneb22
1 review
1 helpful vote
September 19th, 2017

About 2 years ago I placed my first order with this company & I never had a problem. Two months ago I decided to place another order & this time decided to read the reviews. Well, after so many negative reviews I was very skeptical & confused because I couldn't understand why so many people had such difficulty when everything went smoothly for me with my first order. I really wanted to place an order because they had such nice things & a wide selection but was afraid at the same time. Anyhow, I took the chance & I sent them an email, expressing how much I wanted to place an order but the negative reviews were preventing me. The content of their response wasn't a professional one, but I went ahead & ordered. Thank goodness the balance was only about $10, I said to myself I would rather risk losing ten bucks rather than anything more than that. It took about 2 wks to arrive which I expected based on my first experience, I received all the products which was about 4 to 5 items & they were just as pictured. What I don't like about them is that the only way to contact them is through email, I did previously raised the question of why they don't provide an 800 number. Their response was that they were in the process of opening a store in California, not sure if that's true but just have to wait and see. I do think they should provide a toll free number for customers. I don't usually place orders from sites that doesn't provide one, that right there is a red flag to me. However, I did receive my things in tact, I will probably place another order with them but will again keep the amount I spend at minimum just in case. I wish everyone luck with their disputes & hope everything works in your favor.

Thumbnail of user rocios
1 review
1 helpful vote
February 10th, 2015

The products are very cheap and good quality.
I tried this:
http://www.bornprettystore.com/perfect-highlighting-tint-stick-lipstick-concealer-stick-makeup-beauty-makeup-p-*******.html

And it gives you a really beautiful glow. It blends so easily and it lasts even though i have combination skin.

I also tried this:
http://www.bornprettystore.com/professional-brush-high-quality-cosmetic-brush-p-8827.html

The fan brush is really goodñ. Obivously it is not a MAC brush but it's very good for its price.

In spite of the fact that this is a "chinease" website or things like that and you can think that the quality is going to be awful it was really good
I really recommend it. I hope that i can try their clothes and see how it goes.

Thumbnail of user chistinah
1 review
1 helpful vote
September 20th, 2014

The BornPretty store is an cool website with a varied range of items for sale. Sometimes the items you get can be a total hit, other times a miss. So far I've had more hits than misses! The items are affordable and there is a point system so you can get discounts off of your purchase as well. The fact that shipping is free world wide as well is pretty amazing.

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Thumbnail of user yasminal1
1 review
0 helpful votes
May 19th, 2014

BornPrettyStore is a great online store to shop for a very affordable items from cosmetics to a variety of accessories... I did receive a couple of items from them for review and so far I am satisfied. I would love to recommend their eyelashes since I often use it for personal purposes and for my model as well. The only cons is that it takes a few weeks to receive the items since I am residing at Middle East, but no worries since it is free shipping! So yeah I would really love to deal with them once again.

Thumbnail of user saraht79
3 reviews
6 helpful votes
December 29th, 2015

I ordered on 11 November and it shipped out 20 November. I received my order on 2 December and all items were of a better quality than I would have expected considering the price. Everything was packed so that there would be no damage to brittle items. However, there were four items missing (out of a total 25 items).

I submitted a ticket online the same day explaining what was missing and asking if I could get these items sent to me or a refund for their value. I received a reply on 3 December apologising for the missing items and explaining that they had actually shipped the items they had in stock on 20 November, waited for the remaining items to be in stock again, and shipped those four items on 25 November. This was confirmed when I received the remaining items on 7 December.

All in all, I'm exceptionally happy with their service. There could be more communication so that there wouldn't be any misunderstandings about 'missing' items, but I'm glad that they are proactive about sending the items they do have in stock to the customer straight away and then sending the remaining items at a later date when they are replenished. In any case, when I did contact them, they contacted me within 24 hours to clear up any misunderstandings.

The shipping is admittedly slower, but considering it is free shipping, the cheap prices on the items AND the massive discounts they have at different times, I find it rather forgivable.

The quality of the items is also quite decent - I bought a selection of stamping plates, stamping polishes and hair bands and all are very workable.

I highly recommend this site, but took a star off due to the miscommunication as I know that may affect some of your decisions.

Thumbnail of user kimberleyl1
1 review
2 helpful votes
September 2nd, 2014

Disclaimer: I am a beauty blogger that has been sent free products to review from Bornpretty. I am not paid to write any of my reviews and everything I say is my honest opinion. I have tried 2 sets of false lashes from Bornpretty and they are of extremely high quality with a cheap price tag. I would highly recommend buying your falsies from the site. I have also tried an eyeshadow palette and it had amazing pigmentation and a good variety of colours. Overall, I would say their eye products are very good and worth buying! The only negative issue is that the shipping to Australia takes 3-4 weeks.

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About the business

Sells a range of cosmetics, nail products, hair products, and other fashion accessories.

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