• Born Pretty

Overview

Born Pretty has a rating of 3.9 stars from 231 reviews, indicating that most customers are generally satisfied with their purchases. Reviewers satisfied with Born Pretty most frequently mention nail art, good quality, and customer service. Born Pretty ranks 2nd among Nails sites.

  • Service
    34
  • Value
    35
  • Shipping
    35
  • Returns
    18
  • Quality
    34
41
See all photos

What reviewers want you to know

Positive highlights

  • They have all the latest nail art trends and really awesome jewelry.

Critical highlights

  • This is literally the single worst customer service experience I've ever had.
How would you rate Born Pretty?
Top Positive Review

“Amazing Nail Store”

Jenice M.
4/29/21

For a long time, I've been buying from Born Pretty. I am really pleased with the product quality that they provide. Customer support is also outstanding, and they will answer all of your questions and help to make your selection. I enjoy doing nail art and purchase the whole collection from this website. All is in perfect condition and of excellent quality. This is a brand that I prefer.

Top Critical Review

“It's crap!”

Angela S.
2/18/22

I spent 35$ thinking I was going to get a good product. The nail polish was not sent in a box but instead little baggies. I follow the instructions, however the nail polish just comes off. I wish I would of gotten just 1 bottle from MoonCat for 14$. Born pretty is a cheap company that makes cheap product. Also 1 of the bottles is so thick it just globs on. I will never waste my money on the company again! I thank them for the disappointment!

Reviews (231)

Rating

Timeframe

Other

Reviews that mention popular keywords

customer service (39) nail art (47)
Thumbnail of user jenicem4
16 reviews
15 helpful votes
April 29th, 2021

For a long time, I've been buying from Born Pretty. I am really pleased with the product quality that they provide. Customer support is also outstanding, and they will answer all of your questions and help to make your selection. I enjoy doing nail art and purchase the whole collection from this website. All is in perfect condition and of excellent quality. This is a brand that I prefer.

Thumbnail of user nailse
1 review
2 helpful votes
January 11th, 2018

I love Born Pretty. I have been ordering from them for a couple of years now. Nail polish, stamping plates, stampers, stamping polishes, brushes, nail care tools, nail art items, you name it. Delivery takes anything between two to six weeks. But I have never had one problem with my orders. I even tested out ordering stamping during the rush of Christmas or Halloween and got my stuff in time. Everything is so much more affordable than any other place I know. It's absolutely worth the wait. :)

Tip for consumers:
Make sure to order in advance and give them time to ship.

Value
Shipping
Quality
Thumbnail of user wishm
1 review
0 helpful votes
July 14th, 2018

One of the best site for the nail stuff lovers. They have a wide variety of different shades, as well as new nailart techniques like magnetic nail polishes etc rates are also reasonable and they always have products at sale for price under $1 they also offer jewellery, accessories, makeup and the cutest stationeries... Personally used their stamping polishes and magnetic series these are amazing...
Would recommend it to all my friends.

Thumbnail of user kasiab1
1 review
0 helpful votes
July 6th, 2018

So far I bought mostly accessories, and most of the time for stamping. And those are of amazing quality! Not even once the products failed me. Prices are significantly lower than on other pages, which makes BornPrettyStore my absolute number 1 when it comes to nails supplies. Shipping is very quick (my order was always sent on the next day), cheap and worldwide. Customer Service is also very kind and helpful, and they reply very soon. I wholeheartedly recommend this site.

Tip for consumers:
Make sure you have lots of time, cause believe me, you won't stop checking out all the stuff.

Service
Value
Shipping
Quality
Thumbnail of user laram32
1 review
1 helpful vote
May 11th, 2018

I've been ordering Born Pretty items for a few yrs. I love love LOVE this company! I have a ton of stamping plates, stampers, stamping polish, vinyl stickers, 3D nail deco, etc. I've never rec'd a defective or damaged product. They have to ship from China to me in the USA & it usually takes 2-3 wks to receive, which is great. Their cust service dept is friendly & helpful. I definitely recommend this store!

Thumbnail of user tashfian
1 review
1 helpful vote
December 29th, 2018

Born Pretty Store is the best Company. They have amazing collection of nail art items, makeup and many jewlry items too
Their behaviour is very sweet and they are so much helpful
Once my parcel was lost and they gave me again opportunity to choose products and they send it again they are too much responsible and sweet. Their products! Just wow. Amazing products in a reasonable price and their product's quality is always best best and best Born Pretty Store is my fav I love Born Pretty Store

Tip for consumers:
Of course,this site is 100% safe and best.don't be hesitate to buy. Born pretty store is the best❤ their behaviour is sweet and they are too much helpful .

Products used:
I have used lots lots lots of products ❤
They are super awesome.

Thumbnail of user paulab90
3 reviews
1 helpful vote
January 21st, 2019

If you love nail art, this is your site. They have a lot of nail art tools. Special mention to their stamping plates, the rectangular ones are the best i ever tried so far. I really recommend them!

Thumbnail of user nancyt192
1 review
2 helpful votes
December 27th, 2018

Born Pretty is a store specializing in beauty, home, jewelry, with lots to choose from.

I have used your products for Nail Art and the truth has met my expectations, what I see in photos and reviews on your site, is what I can live in my experience as a consumer of the product.

Their enamels and plates for nail decoration are of excellent quality, with a great variety of references. The customer service is friendly, pleasant and cordial, always with the intention of solving all my concerns and needs, I received my packages without any inconvenience, in the indicated time. I trust the store for its professionalism in all aspects above mentioned.

Thumbnail of user paulomib
1 review
1 helpful vote
August 3rd, 2018

Born Pretty Store houses thousands of products of very good quality. There is an uncountable variety and it is up to date with all new beauty trends. It has so many good nail art accessories, nail polish (both gel and normal) and practically everything and anything an enthusiast might want.
The customer service is very swift and professional. The packaging is secure and you get your items in excellent condition. All items are value for money, and there are often awesome deals. Shipping time is a little long but the products are worth the wait. You also get rewards for every purchase which can be redeemed on next purchase. All in all, I totally recommend Born Pretty.

Tip for consumers:
You can be in contact with their customer service personnel for your purchase orders. They always help out in an efficient way.

Service
Value
Shipping
Returns
Quality
Thumbnail of user naila24
1 review
0 helpful votes
February 27th, 2018

I really love Born Pretty Store nail art supplies! They are very good quality, yet very affordable! Whether you're beginner or not, their polishes, stamping sets and decor will make your manicures look better!

Thumbnail of user ashleighl6
1 review
0 helpful votes
January 4th, 2018

Born pretty store offers a lot of great items for beginners or professionals who love nails! The shipping can be long but it's worth It! I've never been disappointed.

Thumbnail of user jelisavetan
1 review
0 helpful votes
January 8th, 2018

I've been ordering from BornPrettyStore for almost three years now and I can't express my admiration. Their products are amazing and high quality. They never disappointed me! I really recommend buying from this website, it's 100% secure and the items are very cheap!

Thumbnail of user azizal1
1 review
0 helpful votes
July 20th, 2018

BornPretty Store offers a wide variety of affordable nail, makeup, and accessories. I have purchased several nail polishes and nail decorations that worked absolutely perfect all at an affordable price.

BornPretty Store ensures that they contact via email if there are any issues with your order and resolves the problem quickly to your satisfaction. They have responded to all emails I have sent and I never once felt like I was left in the dark about an issue.

I would definitely recommend this site and it's products. I absolutely love BornPretty products and can't get enough of it!

Thumbnail of user allak15
1 review
1 helpful vote
December 27th, 2018

Great company. I have been cooperating with them for 4 years. Fast service. Nice and polite managers. Beautiful and quality products. I love them!

Service
Value
Shipping
Returns
Quality
Thumbnail of user marias369
2 reviews
1 helpful vote
May 11th, 2018

This is my go to website for all my nail supplies. I left my old website & now do all my orders from here. The quality of things is really good & prices are super cheap compared to the other website I used to use. Another thing I like about them is their costumer service. I've had to reach out to costumer service a few times about items being damaged or missing & they always correct the error. That's what keeps me as a costumer.

Thumbnail of user minam21
19 reviews
85 helpful votes
December 30th, 2018
• Updated review

Took over a month to get here. I can't say they deserve a one star but I've seen better products. My daughter did enjoy some of the stuff but a couple of things had leaked during shipping. Think I'll stick to the U.S. store if she needs something desperately but I'll more than likely buy some place else when it comes to holographic. It took forever for me to be able to track my package. I was getting really frustrated by the end and my package sat at one place forever, but then it showed up on my door step. I like to be able to track my package no problem when I order stuff online. So with some of the stuff leaking and some of the products worthless and the lack of tracking, I'm giving them 3 stars. Good luck to anyone that orders from them.

Not impressed thus far
November 19th, 2018
• Previous review

Ordered from this site for my daughter about 9 days ago. I ordered one thing from the U.S. warehouse and already received it and the rest from China (i guess it's China). I've ordered stuff from China before on other sites and they have always kept me updated with what's going on. This place it still says paid and hasn't even shipped yet. Contacted customer service to ask why and they said it's because they had such a sale going on and will eventually get to mine. After reading reviews I wish I ordered from some place else. That's what I get for trying to save money. I get it, it takes a while to get things shipped from China but they could at least try harder on shipping my order and give me a tracking number so I can see where it is and what's going on. Will update if I ever get any tracking info.

Thumbnail of user donnaf159
1 review
0 helpful votes
May 30th, 2018

An awesome store for a variety of products but mostly for nail art products. So many categories, each filled with great selections. I have been a nail artist for several years and own many of their products, over 200 stamping plates, tools, polishes, plate cases, nail decals, nail care, charms, gorgeous nail blings... the list goes on. And Im privileged to do reviews for them. Over the years, their delivery has been faster. With the few costumer service times, they were great! I just love this store!

Thumbnail of user seciln
1 review
0 helpful votes
July 14th, 2018

I love everything I bought. They have the best nail products. Fast shipping and good service. Thank you.

Thumbnail of user majas4
1 review
0 helpful votes
February 23rd, 2018

I really love to shop on Born Pretty Store because they have great stuff for nail art. Everything I have from them is great, stamping plates, nail polishes and all other items. For me this is the best shop with great prices and all my parceles arrived on time. They always have new items and sales so everyone can find something interesting.

Thumbnail of user drdivyap
1 review
0 helpful votes
June 28th, 2018

I have been a customer of Born Pretty Store since beginning. I must say that they provide quality products at an affordable price. I mainly buy nail art supplies form them as they have all the latest colors equipment and tools related to that. If you are looking for all the nail art products under one roof then I recommend you to give this store a chance. The plus point is that they provide worldwide shipping so I can get products here in India which I can not get from any other store.

Thumbnail of user jenc97
1 review
2 helpful votes
December 27th, 2018

I have been ordering for a long time and I am completely satisfied with my items. The quality of the products are always excellent. I get so excited when I get my packages in.

Thumbnail of user brookes77
1 review
1 helpful vote
December 31st, 2018

I have been using Born Pretty Store for a few years and have really enjoyed adding their nail products to my collection. I have been especially impressed by the stamping plates, which have allowed me to do some fantastic nail art. The shipping takes a little longer, but is totally worth the wait.

Thumbnail of user natyt
1 review
1 helpful vote
May 11th, 2018

They are always innovating, they have nail polishes, stamping plates, podwers, glitters, stickers... They have so many products and the prices of the products are very cheap.

Their costumer service is it great. I have made many purchases and when I have a doubt or an inconvenience they always attend me and they solve. The packages always arrive!

Do not hesitate to visit their website and buy, you will not regret it!

Service
Value
Shipping
Returns
Quality
Thumbnail of user carmenf38
1 review
2 helpful votes
August 18th, 2018

They are amazing,! I. Completely in love with them, their shades are like the ocean! 4 shades i just tried 2 of them but they are the best!

Thumbnail of user kristinap53
1 review
9 helpful votes
April 16th, 2019
• Updated review

So, I finally received my package today, all but 2 things were there. I have contacted Born Pretty Store once again to see how they will handle this, since this package took FIVE MONTHS to get here! I will update again once I find out about them (one of which was probably the most expensive of the entire order).

Unimpressed!
January 27th, 2019
• Previous review

I made my purchase on November 14,2018 and now it is January 27,2019 and I have yet to have received my order. I ended up starting a ticket to find out what was going on, because after 2 weeks of purchase, it hadn't even been shipped out yet. They said that there was a big sale going on and 2 of the items I purchased weren't available - even though at the time of the purchase, they were. So a couple of days after I reached out, it had been shipped and the tracking # they provided me said it was from the Netherlands... but aren't they in China? Flash forward 2 months, I messaged them again and said the tracking # isn't working and my package still isn't here. They apologized and asked for my patience and to give them 2 more weeks. The 2 weeks have gone by at the time I'm writing this and my package STILL has not arrived. I just sent them another message... I guess we'll see what happens. I don't know that I will be ordering from them again!

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About the business

Sells a range of cosmetics, nail products, hair products, and other fashion accessories.

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