It's legit! I've been with them for almost a year. It's one of my favorite subscription boxes. You do need to be patient about receiving the boxes, though. They have to ship from Japan and go through customs, which takes time. They are also sometimes delayed by typhoons, earthquakes, and other natural phenomena that effect Japan. I have always received the boxes, and they've always been in good condition. I highly recommend Yume Twins if you like kawaii stuff.