Charley,

Thanks for the question. Lack of verification alone will not result in a review being removed. Under the Consumer Reviews Fairness Act, the guidelines for taking down a consumer's review are pretty clear and we abide by those rules. SureCritic, like several other popular reviews sites does use an algorithm to determine which reviews are recommended and which are not recommended. Without giving all the details on our particular algorithm, I can say that it does prioritize verified reviews over non verified reviews.

For a review to be a candidate for removal, it must meet at least one of the follow criteria:

1. Contains confidential or private information for example, a persons financial, medical, or personnel file information or a companys trade secrets;
2. Is libelous, harassing, abusive, obscene, vulgar, sexually explicit, or is inappropriate with respect to race, gender, sexuality, ethnicity, or other intrinsic characteristic;
3. Is unrelated to the companys products or services; or
4. Is clearly false or misleading.

Thank you.