Well B. B., it's like this... Marketing gimmicks that persuade someone to buy their products that turn south in the middle of the game. Nothing like moving the goal post when you are about to score, essentially pulling the rug out from under your feet. Silly? Perhaps, but silly moves to save a couple dollars on Coke's part in paid out products/coupons after the consumer forked out extra money for their product because of the ''rewards program'' that actually rewarded you could irritate some. There should have been a grace period on all the codes collected instead of just ending it and starting something new with the same points system. I was irritated when the cut thew weekly points from 150 to 75... Now this?

Silly that you'll switch products because they are changing MCR -- didn't you like the coke product(s) you drink to begin with? If not, why in the world did you drink them?! Just stick to buying when they're on sale, you'll feel better, maybe? Anyway, they answer you question here: http://www.coca-colacompany.com/stories/my-coke-rewards-loyalty-program-evolves