Here's what consumers have asked with answers from Better Business Bureau staff and previous consumers.
I have never had a problem with the BBB taking and resolving a complaint. Even if the business is not a member of the BBB I always get a great resolution. The problem is people do not use them or do not want to take the time to file a complaint. The rating system is based on the size of the business. If I have 1mil customers and I get 1k complaints it is going to be a different rating as if I has 100k customers and I get 1k complaints. It is percentage based. I would say that if you are a legitimate business with legitimate business practices, you have nothing to worry about. If you are complaining here that your rating sucks or the BBB is a scam then you are going to be looked at as a crooked company or individual. I am just one voice but I know there are several people out there like myself that will not do business with a company that has a low rating. I for one use several resources like BBB, ROR, SiteJabber, and others. I am thankful for the job that the BBB does.